But few people actually question the Keep Calm part. This comes from the original "Keep Calm and Carry On" slogan adopted by the British during the German bombing campaigns of WWII.
It means, stay calm and go about your business despite the fact that the world is falling apart around you. It is a message of strength, and we have translated it into a message of pride for Marines and Marine Corps veterans.
The media's take on PTSD in this country has stigmatized veterans to a point where many are ashamed of themselves and their thoughts.
They fear being perceived as "hyper vigilant" or as the stereotypical veteran, and in our view, this stigmatization is what has led to widespread alienation and depression amongst veterans.
Our point is this: If you've been through combat, then you've been through one of the toughest experiences a human being can go through. Are you supposed to come back all smiley and shit? Are you any more abnormal for being vigilant than the cheese dick in a suit and tie that let's people walk all over him all day long, and who lives in denial about whether or not he's secure? No, you're not.
So no, this shirt is not about actually killing anyone. It's a statement about being comfortable with who you are, and not apologizing to anyone for the ways your experiences in the actual real world have shaped you and your perspectives.
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Designed and printed by US military veterans. Printed on comfortable 100% cotton tee. Satisfaction guaranteed or we will fix it! Any questions? Just hit us up over the live chat below or at firstname.lastname@example.org. Questions about delivery can be directed to email@example.com.
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Here's one of these shirts in the manufacturing process.
Here is General Mattis's letter to the Marines of the 1st Marine Division Prior to the first assault into Iraq:
1st Marine Division (REIN)
Commanding General's Message to All Hands
For decades, Saddam Hussein has tortured, imprisoned, raped and murdered the Iraqi people; invaded neighboring countries without provocation; and threatened the world with weapons of mass destruction. The time has come to end his reign of terror. On your young shoulders rest the hopes of mankind.
When I give you the word, together we will cross the Line of Departure, close with those forces that choose to fight, and destroy them. Our fight is not with the Iraqi people, nor is it with members of the Iraqi army who choose to surrender. While we will move swiftly and aggressively against those who resist, we will treat all others with decency, demonstrating chivalry and soldierly compassion for people who have endured a lifetime under Saddam's oppression.
Chemical attack, treachery, and use of the innocent as human shields can be expected, as can other unethical tactics. Take it all in stride. Be the hunter, not the hunted: never allow your unit to be caught with its guard down. Use good judgement and act in best interests of our Nation.
You are part of the world's most feared and trusted force. Engage your brain before you engage your weapon. Share your courage with each other as we enter the uncertain terrain north of the Line of Departure. Keep faith in your comrades on your left and right and Marine Air overhead. Fight with a happy heart and strong spirit.
For the mission's sake, our country's sake, and the sake of the men who carried the Division's colors in past battles - who fought for life and never lost their nerve - carry out your mission and keep your honor clean. Demonstrate to the world there is "No Better Friend, No Worse Enemy" than a U.S. Marine.
J. N. Mattis
Major General, U.S. Marines
TEE SHIRT SIZING CHART
Designed and printed by US military veterans. Printed on comfortable 100% cotton tee. Satisfaction guaranteed or we will fix it! Any questions? Just hit us up over the live chat below or at firstname.lastname@example.org. Questions about delivery can be directed to email@example.com.View full product details
Got questions? Hit us up over live chat below or firstname.lastname@example.org.View full product details